As I am in the process of building my own business community called UnLurkers, I’ve had this interesting conversation with Carol Tice, the founder of Community Growth Academy, a place where I am learning how to build a successful paid community.
When I floated the idea of unlurking, she thought, this is mainly for introverts. And I immediately understood what she was thinking. I was what people would call an introvert as a child. I was the quietest kid at school, in fact, so quiet, I rarely made any friends. Almost no one knew me, even my teachers would perhaps know I existed only because they had to mark my attendance, and write a report card. Yet, soon enough I found myself standing in front of total strangers, delivering business presentations.
What changed? Did I go from being an introvert to being an extrovert? Not really. I didn’t even know those labels existed! Rather, what changed is what was driving me. I was focused on building a network marketing business. It wasn’t about my personality at all, it was about what I had set out to do. And when I focused on what I set out to do, my personality wasn’t even a part of that equation, my intent was.
And that’s what I told Carol. That I feel our intent is more important than our personalities. Then our personalities can adjust to whichever way we need to be. So there is no need for rigid labels like introvert or extrovert. Just being a sensible human being is a good start.
Which is why I don’t want UnLurkers to be about showing introverts how to be an extrovert. That’s not what this is about, this is about dropping the whole idea and just doing what matters in your business. That’s intent in action. That’s unlurking without even trying to.
What do you think? Drop your notes in the comments below.
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The idea of UnLurkers was born after I saw several business enthusiasts, holding themselves back from doing the real thing, which was interacting with their ideal clients, and looking for opportunities to serve them. Not simply waiting that someone will raise their hand and say, I need your help. Unlurking is the fastest way to serve your people and grow your business.