I am building my web-design business. I am feeling calm about my brand, and I think the most important aspect of connecting with clients is having contextual conversations. Yes, I can do posting, I will do SEO blogging, but the best way for a solopreneur to gain traction is outbound when you are starting out. Especially, in the B2B space.
Inbound marketing is a long-term plan. Not something to be ignored. However, having worked with a few clients already, I understand the importance of reaching out to potential clients, not just to earn their business, but to actually help them build a more meaningful presence online.
Even after all these years, only a small percentage of people understand the web. And that’s what makes me different as a web-designer. I design and write to bridge the gap between physical and virtual communication. I design so others can feel the human behind the web. So when someone finds you, they know you are the real deal.
What do you think? How do you approach business growth? Let me know in the comments.
Truly, I am looking forward to your thoughts. Comments like these make the web an open and safe space. Let’s do this!