When a lawyer visits their own website, they may find nothing wrong with it. At least from the wording stand point. They are used to the words on their website, not their client. This is where things become challenging. Imagine walking into a dentist’s clinic because you have a toothache… and instead of asking where it hurts, they tell you: “Your distal occlusal morphology seems compromised due to plaque-induced demineralization.” All you care about is that your tooth hurts and you want them to fix it.
This is what happens with lawyer websites, the language is good for peer-to-peer communication, but not when speaking to a client. And it’s the first thing I’d fix, if I was designing their website.
The second thing? No one wants to see images of the court, or anything that has to do with the legal setup. People don’t like legal, they pursue it out of necessity. Which is why it is smart to make a legal website, as less aesthetically legal as possible.
Sounds counterintuitive, but that’s exactly what will make people feel relaxed about approaching you.
Just wanted to share this real quick. The next time you think about creating a great website for your practice, take care of these two things, and you’ll be ahead of 99% of lawyer websites out there.
What else do you think legal websites can do better? Let me know in the comments.
I really wanted to say this. I’ve come across so many lawyer websites that are full of clutter and heavy words, which will not make sense to the regular person reading it. Got to change that, got to make legal relatable.